Signs You Need A New PR Firm

Are you having a hard time running your business? Are you failing to keep up with the fast-paced social-media? Business owners like doing it all, from the idea of developing a multi-billion dollar business. However, being good at PR isn’t always easy. The decision to hire a new PR firm can be a difficult one. You might wonder if the agency will be able to achieve the desired result quickly enough as there might not be enough time to get the agency up to speed on the agency. Unsuccessful firms tend to take their clients for granted. Sometimes, they also fail to understand that hiring a PR firm is actually an investment. The question is how you will know that it is time to move from your old agency and hire a new one?

Obvious signs

If it takes forever to get an answer to a simple question like what is the status of the press release? Are we going to make the call that we talked about? When you begin feeling like an afterthought, it simply means that you have been an afterthought for some time and it is time to hire a new communications agency Sydney.

When you notice that you are meeting a new account lead for the business every three or four months, it can mean that you are not a priority. You and your PR team might have agreed to a scope and timeline of work. You know that you have to meet some deadlines but you do not know what is happening.

When the PR agency is silent and you have to meet a deadline in two or three weeks, it implies that they are working with some other client and feel that they can jam closer to a deadline. To make your business successful, agencies can over-promise what they can deliver. They might not even be able to gauge the scope of the new work and expectations since the scope of work were not clear. When you see that the agency is back-pedaling on what they will be able to deliver, you need to be cautious and start looking for a new firm.If months into the relationship, you are still fixing the same misunderstanding regarding an issue, the PR agency is just not right for you. When you hire a public relations Sydney agency, you will be able to focus on your duties and let them deal with the public relations, social media, media inquiries, and bloggers. A good PR firm will take the multi-directional approach and will put the products and services in front of the target customers using various methods.